While frozen inside this winter, my client Nancy started 2014 on the right foot by writing her eNewsletters (or “success stories”) for the year. As she completed each one, she sent them to Simply Stated Consulting for editing.
Nancy was an experienced writer, and thus knew how important it is to have a second pair of eyes read over her writing. According to Nancy, “I always received A’s in English Composition in college. What I realize is how business communications is different than what I learned. I expected just grammatical corrections of my stories but Sable provided more insight into better ways to communicate.”
Three of the lessons I shared with Nancy include:
1) Write a title/subject that you would be likely to read
2) Format the newsletter to cater to people who just “scan”
3) Include practical information people can use
Once she integrated these three lessons (among many others I provided) into her newsletter, she found a significant increase in how many people opened them as well as in the positive feedback she received from readers. “What I liked most about SSC is the fresh ideas she has regarding my business success stories. She educated me on the best way to get my point across; always helping with the best wording to appeal to all audiences.”